In fall 2000, the landscape of premium denim was changed forever. Born in Los Angeles, California, 7 For All Mankind was the first company to bring premium denim to scale, putting L.A. on the map as the fashion authority of the west coast staple.
7 For All Mankind quickly earned an immediate following for its innovative use of fabrics, fit and finishes in denim.
Often nicknamed as "Sevens," the brand has become not only a household name, but a favorite among Hollywood elite, fashion editors and stylists. Our jeans have graced the bodies of notable female celebrities that include Emma Stone, Kim Kardashian, Jennifer Lawrence, Kristen Stewart, Jessica Alba, and Kate Bosworth. Male celebrity fans include Ashton Kutcher, Ryan Reynolds and Prince Harry.
Today, 7 For All Mankind is an international brand with retail locations in America, Europe, Asia and the Middle East. In addition to our own brick and mortar stores and website, the brand is sold at luxury department stores and high end specialty boutiques around the world.
7 For All Mankind remains the leader in premium denim and continues to push industry standards to a new level by being a hybrid brand of fashion and innovation.
Throughout history, some of fashion’s most game-changing moments happened because of a gap in the market; a longing for something new. So, our story, Seven jeans, begins.
How It Started
Michael Glasse, Peter Koral and Jerome Dahan founded 7 For All Mankind in Fall 2000. In search of jeans that married luxury with casual, they were faced with a barren landscape. By uniting a love of premium goods with that affable, laidback charm denim does so well, they set out to change the landscape of denim forever. Born in Los Angeles, (something that remains intrinsic to our brand to this day), 7 For All Mankind redefined the denim industry. The founders established that fabric innovation, unparalleled fit and attention to detail were key to a luxury garment. Apply these to denim, and it’s no longer a workwear garment or off-duty basic, but something to be coveted. 7 For All Mankind jeans started a new era.
Making A Mark
Glasse, Koral and Dahan created a new way of wearing denim, reimagining jeans as a sophisticated choice appropriate for virtually any time or place. By working with luxe fabrics, creating polished silhouettes and focusing on the small details, such as intricate stitchwork, the premium denim sector had been created, with 7 For All Mankind jeans leading the way. In 2002, 7 For All Mankind introduced men’s denim, followed by a kids range in 2005. The denim brand quickly earned an immediate following and its nickname became ‘Sevens’. The iconic back-pocket ‘squiggle’ became a signifier of style-savvy insider knowledge. Fashion editors, stylists and the Hollywood elite started to love 7 For All Mankind jeans and they soon appeared on everyone from Kim Kardashian to Prince Harry.
The Next Chapter
Today, 7 For All Mankind boasts 100 retail locations across four continents and is sold online in 18 global regions. Innovation has always been integral to the 7 For All Mankind ethos. From the ultra-lightweight Bair to the Luxe Performance stretch that retains its shape with every wash, these are fabrics and styles that have set the bar for luxury denim industry. Since announcing their goal to make 80% of products sustainable by 2023, the brand made significant progress, and have now converted two of their best-selling styles into sustainable garments. Entitled ‘Sustainability For All Mankind’, the global initiative promises to introduce new sustainable products every season. These additions to the brand repertoire mark a monumental shift in attitude towards sustainable fashion, proving that consumers can enjoy their sartorial favourites with a clear conscience. Having created the sector over twenty years ago, 7 For All Mankind remains a leader in premium denim and continues to push industry standards to a new level.
We are Many. We are One. We are Mankind.