The world is changing. We’re embracing it. How? Through the 7 values that make us who we are.
For our Fall 2020 Campaign, we brought together unique perspectives and personalities from around the world—people that represent our values—and captured an authentic picture of what it means to live in 2020. Subjects were photographed by local talents in their homes and neighborhoods in London, New York, Dallas and Berlin.
Together, #WeAreMadeForThis.
Shop the collection
MADE FOR UNDENIABLE STYLE
Yasmina, DJ & multidisciplinary artist
by Ronan Mckenzie, London
DJ, Radio Host and Art Director Yasmina Dexter is known for her undeniable style. The London native used her finely tuned fashion sense to curate a selection of pieces from our FW20 collection.
MADE FOR CONNECTION
Katy, Jess, & Xuan, sisters / daughters / mother
by Ronan Mckenzie, London
Entrepreneurs Xuan, Jess and Kate Young are the epitome of London-cool.
Photographed in staple items from our new-season collection, they’re a shining example that we’re all stronger together.
MADE FOR PURPOSE
Jack, Environmental Policy Researcher
Anna, handcrafted jewelry designer
by Vitali Gelwich, Berlin
Choosing to invest in responsibly produced denim is one way of making your wardrobe more sustainable. Jack Tarpey is a Berlin-based Environmental Policy Researcher and Anna Santangelo designs and creates jewellery using circular practices and materials. Both are wearing our new sustainable denim.
MADE FOR CURIOSITY
Carolina, Art Museum Executive
by Justin Chung, Dallas
Subtle yet sophisticated details in our fall collection match Dallas-based curator Carolina Alvarez-Mathies’ taste for art. Carolina was photographed in a 70’s inspired outfit.
MADE FOR CONVERSATION
Louis, Founder / CEO / Philanthropist
by Ryan Duffin, New York
Whether he’s leading a business meeting or teaching jiu-jitsu, Louis Levy is no stranger to the art of conversation. Captured in his home, the NYC native wears our Stretch Tek jeans - the cornerstone of his daily uniform.
MADE FOR AUTHENTICITY
Abolaji, Physical Therapist / Ethical Designer
by Justin Chung, Dallas
Just like textile designer Abolaji Ogundele, we believe that fashion is for everyone and should be a reflection of who you are. You’ll always be the best version of yourself in this multi-hued sweater chosen by Abolaji for her shots in Dallas.
